CREATIVITY VIA SOCIOLOGY
Writings by the Sociologist Randall Collins
Creativity comes through individuals but no one successfully creates alone. It is mysterious only to outsiders who can't see how it is done and mystify it further by calling it genius.No one has it all life through; their creativity takes off when they find their distinctive technique and their niche in the world of rivals, audiences, and downstream followers. And one learns it by getting deep inside a network of intellectual and artistic life, recombining and flipping techniques to produce something resoundingly new. Creativity via Sociology shows how they do it.